Marketing Plan Assignment Example | Topics and Well Written Essays - 1250 words

Marketing Plan - Assignment Example mers across the nation to create their respective online profiles, search for games they are interested in and place a bid for purchasing games from other users. This transactional relationship could be based upon 1) paying the full price of the video game or 2) exchanging video games without the payment of additional costs. The premise of Game Change Inc.’s platform is based upon the notion of acting as an intermediary between two entities (the buyer and the seller) for assisting and facilitating the completion of the transaction and shipping the product to the respective buyer. Moreover, the product idea is also based upon reviving the concept of C2C online purchasing by designing a platform which exclusively serves the Canadian market that is recognized as being the third largest nation in terms of the development of video games (Entertainment Software Association of Canada, 2013). According to Kotler and Armstrong (1991), the tool of SWOT analysis can be applied with respect to the company for the purposes of conducting an effective assessment of the market in which it operates. The identification of the organization’s internal and external matters through the execution of this model can allow the company to have a better view of how it develop its strength to significantly benefit from opportunities while, eliminating the noted threats through the minimization of weaknesses. The strengths, weaknesses, opportunities and threats of the company can therefore be recognized as follows: The strengths of Game Change Inc. are incorporated in the flexible pricing plans which are being offered by the service as unlike the organization’s competitors, the company is focusing upon offering full payment and exchange plans. Secondly, it must also be recognized that unlike its primary competitors Kijiji, eBay and Amazon, Game Change is an exclusive and dedicated gaming platform which strives to enhance the gamers’ overall purchase experience. Therefore, the company

Leadership and Management Assignment Example | Topics and Well Written Essays - 1500 words - 2

Leadership and Management - Assignment Example oup Problem Solving: Leadership and Motivation: The performance of different members in a business organization largely depends on the leadership style followed within the organization and the factors that motivate the employees personally. Employees may be motivated either by external factors like wages and rewards or by internal factors like their relationship with their work. Based on the different needs of different individuals, there are three motivational theories that are applicable for business organizations. These are the Maslow’s Hierarchy of Needs, Alderfer’s ERG Theory, and McClelland’s Theory of Needs (Nader n.d.). Maslow divided the needs of humans into five divisions that include their psychological needs, safety needs, relationship needs, esteem needs, and self-actualization. Psychological needs involve the basic needs of an individual like food, shelter, and clothing. Safety needs include security of jobs, a good working environment, and plans fo r pensions and insurances. Relationship needs reflect the need to socialize and have friends and companions around. Esteem needs are those that are more than the basic needs such as need for appreciation and recognition. Finally, self-actualization is the stage where an individual feels the need to pursue further to achieve something for his own. This need may completely vary from one man to another and tend to become individualistic in nature (Nader n.d.). Alderfer’s theory focused on an individual’s need for existence, thus requiring suitable conditions and materials; the need for relatedness that may be achieved through interactions and communications with others; and the need for growth reflected through their achievements and self-actualization. According to McClelland’s theory individuals feel... From the assignment presented by the researcher, it can be concluded that Lee, who was analyzed as the leadership manager of the company proved to be an effective leader as far as finding solution to the problems that were established from the start, such as customer dissatisfaction and employee motivation that was concerned. The researcher analyzed his recommendations and states that instead of ignoring the problem, the leadership manager surveyed and determined that a reward program might prove to be effective to motivate the employees towards effective performance that was lacking in the present situation. The leadership manager also proved to be a responsible leader trying to improve the performance of all the team members such that the organizational goals may be achieved. The proposal for a standardized method of recruitment that was described in the assignment can also be said to be an effective measure suggested by the manager for recruitment of effective people which is othe rwise not achieved through unstructured interview patterns. The researcher then mentiones that understanding the particular needs of employees and hence fulfilling them would be a better option for future improvement and successful work. Moreover, transformational leadership would be recommended in such cases as described in the assignment as it allows to establish better communications between the leader and the employees, thereby improving the relation and move towards more cognitive consensus for problem solving.